What to talk about on Social Media Platforms

BUSINESS CONTENT ON SOCIAL MEDIA PLATFORMS – WHAT CAN YOU TALK ABOUT?

Over the next few days, I am going to telling you my suggestions for content on Social Media Platforms. Here are today's suggestions.....

‘I have nothing to say!’

When I ask companies about their social media profiles, many tell me, yes, they have their accounts set up but they don’t really know what to say?  So I ask them to write down exactly what they do during the day in their business...it’s  a bit like when you go to weight watchers and you have to write down everything you eat, and only then you realise EVERYTHING you do eat.  When you write down what a typical day is in your business, you will soon realise EVERYTHING you and your staff do in a day. 

A list of services

Tell your followers about the services you offer? A follower may know about one part of your business but may not know about any of the other services you offer.  Talk about these services again and again so potential customers realise what you do offer them .

Your Team

Tell your followers regularly who your team is. Let your customers know who their ‘go to’ person in the company is for different services?  Tell followers how your reward your team.  Tell them when you do actually reward a team member for great service. Take a photo of these moments and post them on your Facebook, Twitter or LinkedIn Pages.

Golden Moments

When you receive an award, a great review, a customer testimonial , your staff complete training, you reached a milestone in your business, whether it is so many customers, you’ve sold so many products or services, share this with your followers. This all builds a profile of your business in the eyes of your potential customers.

Community Support

Tell your followers what community support you provide.  Show your social conscience, whether that it simply offering advice to local community organisations, providing professional services to charitable organisations, raising money for a local or national cause, or getting involved in local and national initiatives.