Continued..Content for Social Media Platforms

Im continuing my suggestions for content on social media platforms today.  Here are some more ideas...

Your Standards

Tell your customers regularly about the standards you conform to.  Do you have higher standards than other companies offering the same service e.g when I decided to do a social media course, there were many being offered but few who were certified by the Chartered Institute of Marketing. Are there professional organisations or standards authorities that your products or services adhere to?

How your followers can get in touch

Tell your followers about the steps they should follow when they avail of your services?  Tell them who they should call, email or visit? Give your phone number, email address, and physical locations out regularly.

Changes in your business

Tell followers if you are making changes in your business.  You may be moving premises, launching your products on Amazon, setting up a new computer system, taking on new staff.  Whatever it is, let your followers know about it.  You may be adding new products to your repertoire.  You may be in the middle of writing a book.  These are exciting events for your followers to know about.  You can build up a buzz about certain events.  Businesses now have to be a lot more transparent.  If they are transparent, customers will help them through the times when they are adapting to change and will be patient.

Personal sign off

Whoever posts content on your Facebook or Twitter page, should sign off with their name so people feel connected to a human being rather than a ‘company page’.  Your SOCIAL media channels are there for that reason, to get social.  You want to try and build up a relationship with your followers.  You want your followers to think of you or your company when they decide to purchase a service such as yours.

Daily stories

In any day there will be stories your customers will tell, your staff will tell you, events of the day, news of the day, news in your industry, something you want to offer your customers. It doesn’t always have to be about the business. It can be about a customer who has had a personal or business success such as a new baby a new job or a new business start up.  It could be about the Royal Baby or other National events of importance. Make it personal if you can, not always about the business!