Content Calendar and Schedule.
Organisations should
set up a content calendar and
schedule their posts. Decide how often you want to send out updates on the different platforms. It can be very
easy to get caught up in other pressures and neglect your social media channels
for a while. I know, I've been
there. If you have content already
scheduled, at least you know you are still engaging with your audience. Then as other current information comes to
your attention you can add these as extra posts
What is the message you want to get across?
What is the
organization’s message. What do you want
to communicate to your audience? What are the values and culture of the organization? Always remember these key aspects when
deciding on the tone of your content. A financial services organisation may have a different tone to a students union.
Content Strategy
You
need a content strategy. Who will look
after producing content and do they have the ability. Who cares about your content going out and whether it is in line with company objectives? The content should fit with the audience following you as well as
satisfying the company objectives.
Original Content
Keep content original
for each platform. Use compelling
headlines that grab attention. Offer help. Highlight the brand in posts as search
engines take social networks into account.
Tweet breaking news or write about it on Blogger. If you have the news
and the insight, others will come looking for it.
Showcase your wares
Showcase your wares-
social media isn’t just for discussion but sharing and displaying
products and services. Images have become increasingly popular in social
media. High quality content is the key
to websites search optimisation – Facebook says that posts with photo albums
produce 180% more engagement than non visual .
Thanks for reading everyone.
Have a look at my website www.flourishwithsocialmedia.co.uk
Email me marian@flourishwithsocialmedia.co.uk
Tweet me @flourishsocial
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Follow my LinkedIn Company page - Flourish With Social Media
And relax.....................
